Design a story your market can repeat.
Every deal starts with an internal sponsor willing to vouch for you. Build them a case worth defending.
Put focused design time behind a story people can carry into conversations.
Most first-touch stakeholders in your market aren’t final decision-makers. They’re practitioners and managers across functions like IT, finance, and engineering—often the first to encounter you, evaluate you, or get asked for an opinion, well before a formal process takes shape. Your job in that moment isn’t to deliver the full sales narrative. It’s to give them something concrete to evaluate—and a story they can confidently carry to decision-makers, in their own words.
Turn first-touch interest into internal sponsorship
Product + technical narrative
We work with founders to focus the product narrative and technical story on the territory you specialize in. The result is a clear, repeatable throughline your team can use to steer roadmaps, anchor launches, and describe the product day to day.
Proof that holds up under scrutiny
We organize your proof so it all points to one specialty—how you frame wins, which metrics you lead with, and the exact words customers use. Instead of scattered testimonials and one‑off slides, you get a proof system buyers can verify.
Visual system for instant legibility
We build a visual + verbal system that makes your story legible at a glance—before anyone reads a line of copy. Used across sites, decks, and enablement, it builds recall—people recognize the pattern and can repeat your specialty from memory.
Trusted by teams at
* Firms we've worked with across brand, product, systems, and story.
Build an enterprise story that travels: legible on first contact, repeatable in someone else’s words, and strong enough to carry from initial impression to internal conversations.
The highest-leverage move in technical B2B
Concept studies
How we distill specialization into proof.
Endear*
A focused specialty for retail CRM
A relationship that carries context forward instead of resetting every touchpoint.
* This is an independent speculative concept project. It is not affiliated with, endorsed by, or officially associated with Endear. The Journey Continuity positioning and strategic direction presented here are exploratory work created for educational and strategic purposes only. This case study does not represent Endear's actual product roadmap, messaging strategy, or official positioning.
Coralogix*
A focused specialty for observability
Routing architecture makes patterns visible without heavy processing.
* This is an independent speculative concept project. It is not affiliated with, endorsed by, or officially associated with Coralogix. The Index-Free Insights positioning and strategic direction presented here are exploratory work created for educational and strategic purposes only. This case study does not represent Coralogix's actual product roadmap, messaging strategy, or official positioning.SalesHood*
Deep command of product, problem, and customer lets reps move anywhere in the conversation.
A focused specialty for enablement
* This is an independent speculative concept project. It is not affiliated with, endorsed by, or officially associated with SalesHood. The Pitch Fluency positioning and strategic direction presented here are exploratory work created for educational and strategic purposes only. This case study does not represent SalesHood's actual product roadmap, messaging strategy, or official positioning.Build for recall
In a self-directed buying world, brand isn’t what you publish—it’s what someone remembers clearly enough to repeat. The buying process is a relay—from the first messenger to the exec, to security, to procurement, to peers. If recall breaks, the deal stalls.
Who we are
Ziv Steinberg is a communications and brand strategist with two decades of experience in information design and digital systems. He builds identity systems, content strategy, and digital experiences that help organizations reach and retain audiences.
Benjamin Hancock is a senior creative director with work spanning Wieden+Kennedy, R/GA, MediaMonks, and McCann. He brings category-level creative thinking and execution, translating positioning into vibrant visual systems that hold and evolve.
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An enterprise story differentiates when it’s vacant, specific, and defensible.
Vacant: it isn’t already owned (or credibly claimed) by a competitor in your category.
Specific: it’s precise enough that someone can say it back and use it to compare you against alternatives.
Defensible: you can prove it with real strengths—product, technical narrative, customer outcomes—and sustain it over time.
Broad claims like “better” or “next‑gen” don’t differentiate—they’re generic, time‑bound, and don’t offer a clear basis for comparison. A differentiating enterprise story is ownable territory: clear enough to travel, and concrete enough to hold up under scrutiny.
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A brand is a channel with limited capacity—and it fills up fast. Communication works when it’s efficient: clear signal, low noise, minimal redundancy. Exceed that and the story distorts as it gets repeated. In a self-directed buying world, your message has to survive relay across people and contexts. Spread across multiple claims and you own none. One clear enterprise story—compressed around one specialty and repeated everywhere—that’s what people remember (and can say back).
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We usually start by working within your existing system and strengthening what’s already there. If a deeper refresh is the right move, we can use design days to refine typography, extend your layout and color system, and identify where separate identity or production work would have outsized impact.
Frequently Asked Questions
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Focused and fast, never rushed. Expect weekly check-ins and direct collaboration. The work moves quickly because the structure is clear. Throughout the engagement, our team stays embedded with yours—we’re available to answer questions, work through design challenges in real time, and make sure everything we build holds up: consistent, current, and ready to use in the moments that decide deals.
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The same way we start—by asking your market. We capture a quick baseline at the outset (what buyers think you are, in their words), then re-check once work starts shipping to see whether recall has shifted: can people describe your specialty accurately without prompts, and do your materials make the proof easy to cite?
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Engagements start at $42,500 (17 days at $2,500/day). This provides sufficient runway to define your market specialization, build the system, and apply it to your highest‑priority surfaces.
A 30% non‑refundable deposit ($12,750) is due upon signing. The remaining fees are invoiced monthly based on days used. All days must be used within 12 months of the start date.
To proceed, you will complete a self‑serve agreement and secure checkout. We will then schedule the initial days and prioritize the work for the fastest impact.
We help technical B2B teams choose one specialty and ship proof their market can repeat inside internal conversations.