Positioning shouldn't need decoding.
We translate your technical thesis into sharp visual environments buyers see on contact.
Put focused design time behind positioning your sponsors can carry.
Finding structural difference in retail CRM
A relationship that carries context forward instead of resetting every touchpoint.
Finding structural difference in observability
Routing architecture makes patterns visible without heavy processing.
Finding structural difference in enablement
Deep command of product, problem, and customer lets reps move anywhere in the conversation.
Good positioning doesn’t argue its case. It lets the reader decide fit for themselves — instantly. In B2B, the first people to encounter your name are often practitioners and managers across engineering, IT, or product. Their job in that first touch isn't to read a full sales narrative — it's to quickly decide if you're worth a second look. We replace dense text walls with immediate visual signal. By making your technical thesis visible on contact, we give these practitioners a concrete framework they can see, trust, and confidently carry directly to leadership teams.
A sharper reason to engage
Product + technical narrative
We work with founders to isolate the specific engineering architecture that makes their product a category of one. Instead of listing features, we pull out the core technical thesis that defines your specialization. The result is a rock-solid narrative foundation that anchors your visual environments, ensuring every screen, graphic, and layout clearly reflects your unfair advantage.
Proof that holds up under scrutiny
We organize your evidence into a visual proof system that validates your specific competitive axis. Instead of scattered testimonials and generic metric slides, we build the clear architectures, technical breakdowns, and verified case frameworks that back up your claims on contact. Your buyers don't just read about your wins—they can structurally see how your product delivers them.
Visual system for instant legibility
We build the high-fidelity visual environments that make your competitive contrast undeniable before anyone reads a single line of copy. Deployed across your website, sales decks, and pitching assets, this system creates a distinct, repeatable structural pattern. Buyers don't just memorize your taglines—they recognize your product architecture on sight.
Build an enterprise story that travels: visible on first contact, undeniable to technical buyers, and structured to win the internal conversations you aren’t in the room to guide.
Your edge, in the room when you’re not.
Build for recall
Your position isn’t what you publish—it’s what a buyer remembers. And if it isn’t sharp enough, it won’t spread. Enterprise buying is a relay: from practitioner to executive to security to procurement. We build the case people can defend—visual infrastructure that gives someone the confidence to vouch for you with their own credibility, knowing others will see it just as clearly.
Trusted by teams at
* Firms we've worked with across brand, product, systems, and story.
Who we are
Ziv Steinberg is a positioning and information strategist with two decades of experience in information design across complex enterprise systems and technical products. He now works with technical founders to make specialized products easier to understand at first glance.
Benjamin Hancock is a senior creative director whose work spans Wieden+Kennedy, R/GA, MediaMonks, and McCann. He brings category-level execution to technical B2B — translating complex products into sharp, high-fidelity visual environments.
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A positioning territory is worth building on when it is vacant, specific, and structurally defensible.
Vacant: It isn’t already claimed or credibly visualized by a competitor in your space.
Specific: It is mathematically or architecturally precise enough that a buyer can instantly use it to contrast you against alternatives.
Defensible: You can back it up with immediate visual proof—engineering architecture, data flows, and verified case frameworks.
Broad claims like "faster," "next-gen," or "AI-powered" fail because they are generic, invisible, and impossible to verify on contact. A territory worth building on is concrete—clear enough to travel through an internal relay and structural enough to hold up under scrutiny.
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The enterprise buying process is an information loop with zero tolerance for noise. Communication works when it is hyper-efficient: maximum signal, minimal cognitive load. Every time you add an extra feature, benefit, or secondary claim to your message, you introduce distortion.
Your position has to survive being handed off from a technical practitioner to an executive who has never heard of you. If you spread your positioning across three different claims, you lose the fidelity needed to survive that hand-off. Compressing your position around one clear, architectural specialty is the only way to ensure your unfair advantage stays intact as it travels through the internal relay.
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Finding story-market fit and building the narrative + design system around it is a real refresh — it resets how your specialty reads, sounds, and shows up everywhere your market encounters it. What it doesn't include is your logo or wordmark; we design around your existing marks rather than redesign them. If that level of identity work is the right move, we scope it separately.
Frequently Asked Questions
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Focused and fast, highly collaborative, and structured around your product release or sales cycle. We operate in tight, high-velocity sprints with clear visual milestones. There are no black boxes or hidden design phases—you work directly with our principals to unpack your software's underlying mechanics.
Because we eliminate the ambiguity of traditional branding exercises, the engineering moves fast. We map your system architecture, stress-test the visual contrast against your top competitors, and deliver production-ready assets designed to immediately protect your pipeline and close deals.
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The same way we start—by testing your market’s immediate comprehension. We map a baseline at the outset to measure what buyers and technical champions think you build, in their own words.
Once your new visual infrastructure ships, we re-test to track two critical metrics:
Unaided structural recall: Can a technical buyer look at your asset once and accurately draw or describe your product architecture to an executive?
Relay velocity: Are your champions carrying these exact visual frameworks into internal procurement, security, and leadership rooms to close deals without you in the room?
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Engagements start at $42,500 (17 sprint days at $2,500/day). This provides the necessary runway to isolate your architectural contrast, build the high-fidelity visual infrastructure system, and deploy it across your highest-value sales and marketing surfaces.
A 30% non-refundable deployment deposit ($12,750) is due upon signing. The remaining balance is invoiced monthly based on days utilized. All sprint days must be utilized within 12 months of your contract start date.
To proceed, you will complete a streamlined digital agreement and secure checkout. From there, we immediately book your initial sprints and map out the deployment schedule for maximum pipeline impact.
Make it obvious
We help technical B2B companies isolate their architectural contrast and build the high-fidelity visual infrastructure that proves why they win on first contact.