Make your position consequential.
Talk ID helps challenger brands turn the advantage they've built into a new buying priority. Real positioning isn't about explaining who you are or listing your differentiators. It's about re-ranking buyer priorities and changing the standard buyers use to judge the category.
30 min.
Bring the advantage you’ve built and where it’s getting lost. We’ll talk through what buyers need to see differently—and whether Talk ID can help make that shift.
You built something to solve a problem the market has not yet learned to see.
The thinking behind that advantage hasn't yet been made visible in the market with enough consistency and focus. Until it is, buyers don't know to look for it. The work isn't simply to explain your solution more clearly. It's to make the problem—and the reason it matters—the basis for the buying decision.
The position only clicks after a long conversation.
The founder or executive can make the case one-to-one, but the website, deck, demo, or content doesn't create that same comprehension before the conversation begins.
Your sales team keeps explaining the company from scratch.
Different reps describe your advantage in different ways, and familiar category language keeps creeping back into pitch decks, sales calls, and demo flows.
Your leadership team has sharp, category-shifting ideas that never reach the market.
The insight exists inside the company—in board decks, product decisions, and customer work—but it is never translated into market-facing work buyers can actually encounter.
Talk ID turns one strategic position into a focused, consistent, high-frequency market signal.
We build a continuous body of market-facing work around that position—ideas, sales surfaces, and visual artifacts that make the advantage you've built immediately legible wherever buyers encounter it. It is not simply stated. It is repeatedly experienced. Each new expression gives buyers another way into the same idea—until they understand why it matters and begin to look for it.
New offering. Established capability.
Talk ID is a dedicated offer built on an established body of positioning, editorial, and high-fidelity design work. Because the offer is new, we show the work directly. Our concept studies demonstrate the standard of thinking, craft, and enactment behind it—how complex category logic becomes a clear stance, a distinct visual architecture, and high-fidelity surfaces designed to make it immediately comprehensible.
Trusted by teams at
* Firms we've worked with across brand, product, systems, and story.
Translating relationship longevity into layered, tactile surface geometry: "The Relationship Outlasts the Transaction."
Spatial continuity
Translating complex observability and raw log streams into an ordered grid architecture: "Intelligence Emerges from Structure."
Visual structure
Translating sales mastery into dynamic, fluid waveform signals: "Buyers Can Feel When You're Fluent."
Pitch fluency
Who we are
Ziv Steinberg is a positioning and information strategist with two decades of experience in information design across complex enterprise systems and technical products. He now works with technical founders to make specialized products easier to understand at first glance.
Benjamin Hancock is a senior creative director whose work spans Wieden+Kennedy, R/GA, MediaMonks, and McCann. He brings category-level execution to technical B2B — translating complex products into sharp, high-fidelity visual environments.
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A positioning territory is worth building on when it is vacant, specific, and structurally defensible.
Vacant: It isn’t already claimed or credibly visualized by a competitor in your space.
Specific: It is mathematically or architecturally precise enough that a buyer can instantly use it to contrast you against alternatives.
Defensible: You can back it up with immediate visual proof—engineering architecture, data flows, and verified case frameworks.
Broad claims like "faster," "next-gen," or "AI-powered" fail because they are generic, invisible, and impossible to verify on contact. A territory worth building on is concrete—clear enough to travel through an internal relay and structural enough to hold up under scrutiny.
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The enterprise buying process is an information loop with zero tolerance for noise. Communication works when it is hyper-efficient: maximum signal, minimal cognitive load. Every time you add an extra feature, benefit, or secondary claim to your message, you introduce distortion.
Your position has to survive being handed off from a technical practitioner to an executive who has never heard of you. If you spread your positioning across three different claims, you lose the fidelity needed to survive that hand-off. Compressing your position around one clear, architectural specialty is the only way to ensure your unfair advantage stays intact as it travels through the internal relay.
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Finding story-market fit and building the narrative + design system around it is a real refresh — it resets how your specialty reads, sounds, and shows up everywhere your market encounters it. What it doesn't include is your logo or wordmark; we design around your existing marks rather than redesign them. If that level of identity work is the right move, we scope it separately.
Frequently Asked Questions
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Focused and fast, highly collaborative, and structured around your product release or sales cycle. We operate in tight, high-velocity sprints with clear visual milestones. There are no black boxes or hidden design phases—you work directly with our principals to unpack your software's underlying mechanics.
Because we eliminate the ambiguity of traditional branding exercises, the engineering moves fast. We map your system architecture, stress-test the visual contrast against your top competitors, and deliver production-ready assets designed to immediately protect your pipeline and close deals.
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The same way we start—by testing your market’s immediate comprehension. We map a baseline at the outset to measure what buyers and technical champions think you build, in their own words.
Once your new visual infrastructure ships, we re-test to track two critical metrics:
Unaided structural recall: Can a technical buyer look at your asset once and accurately draw or describe your product architecture to an executive?
Relay velocity: Are your champions carrying these exact visual frameworks into internal procurement, security, and leadership rooms to close deals without you in the room?
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Engagements start at $42,500 (17 sprint days at $2,500/day). This provides the necessary runway to isolate your architectural contrast, build the high-fidelity visual infrastructure system, and deploy it across your highest-value sales and marketing surfaces.
A 30% non-refundable deployment deposit ($12,750) is due upon signing. The remaining balance is invoiced monthly based on days utilized. All sprint days must be utilized within 12 months of your contract start date.
To proceed, you will complete a streamlined digital agreement and secure checkout. From there, we immediately book your initial sprints and map out the deployment schedule for maximum pipeline impact.
For a challenger entering a mature market, performance is not awareness. It's changed buyer logic.
That is the standard Talk ID uses to measure the work. We are not here simply to make your position clearer or more recognizable. We are here to help make it consequential—to change what buyers notice, what they value, and what they use to judge the category.
30 min.
Bring the advantage you’ve built and where it’s getting lost. We’ll talk through what buyers need to see differently—and whether Talk ID can help make that shift.