Be the name your market repeats
With one clear market claim echoed on every surface.
THE PROBLEM
You're not losing to a better product—you’re losing to a more familiar name.
In incumbent‑led markets, you win by attaching your name to one clear market claim—an ownable idea people can repeat, in their own words, after one or two exposures.
It becomes a shortcut to your offer, making you easier and more enjoyable to talk about. To build a brand that travels, anchor it in a single, memorable claim your audience can use to describe you. Then track one metric: can someone explain why we’re special, in their own words?
WORK WITH US
Book Design Days
Book in person on a 30‑minute Zoom call
Set your own rhythm with scheduled design days—dedicated senior design time secured in advance. Each day unlocks deep, uninterrupted focus on your most important moments. Use your days in a burst for momentum or save them for when it really counts.
Applied to the places that drive pipeline and build consensus in B2B sales cycles, like:
Marketing site
Social templates
Sales decks
Product UI
Signage
Email
Paid ads
App store
Video / motion
Partnerships
Docs / PDFs
Help center
Onboarding flows
Templates
Dev docs
Case studies
Thought leadership
Product microcopy
Not a brand refresh. A claim-staking system.
One ownable market claim.
A visual identity built around that claim.
A set of core surfaces activated: product messaging, technical story, customer proof, and thought leadership.
Everything portable and repeatable by your team.
Who we are.
Ziv Steinberg works in communications and brand with two decades of experience in information design and digital systems. He builds identity systems, content strategies, and digital experiences that help organizations reach and retain audiences.
Benjamin Hancock is a senior creative director with work spanning Wieden+Kennedy, R/GA, MediaMonks, and McCann. He brings category-level creative thinking and execution, translating positioning into vibrant visual systems that hold and evolve.
Frequently Asked Questions
-
It must be vacant—not already owned by a competitor. It must also be specific and defensible, meaning you can back it up and sustain it over time. Broad claims like "better" or "next-gen" don't differentiate. A precise, ownable idea that accounts for both your strengths and your competitors' strengths does.
-
A brand is a channel with limited capacity. Communication works best when it’s efficient—clear signal, minimal redundancy, low noise. Exceed that capacity and you get errors and distortion. The market can only hold one thing per brand. Spread across multiple claims and you own none. One idea, repeated everywhere—that’s how positioning sticks.
-
We usually start by working within your existing brand system and strengthening what’s already there. If a deeper refresh or tightening is the right move, we can absolutely use design days to refine typography, expand your color palette, and thoughtfully explore tweaks to your logo and wordmark.
-
Focused and fast, never rushed.
Expect weekly check-ins and direct collaboration. The work moves quickly because the structure is clear. Throughout the engagement, our team stays embedded with yours. We’re available to answer questions, work through design challenges in real time, and make sure everything we build holds up—consistent, current, and ready to use.
-
The same way we start—by asking your market. Brief research at the outset establishes a baseline. We return to the market to confirm the claim is landing.
-
A recommended base engagement is 17 design days + 17 project days, priced at $42,500.00
30% deposit due — $14,166.67, with balance invoiced per schedule.
Flex rate (from one hour) is 2× standard. For most engagements, the base commitment is the better value.
Book Design Days: hello@talkid.co
Book in person on a 30‑minute Zoom call
Set your own rhythm with scheduled design days—dedicated senior design time secured in advance. Each day unlocks deep, uninterrupted focus on your most important moments. Use your days in a burst for momentum or save them for when it really counts.