Be the name your market repeats.

THE PROBLEM

You're not losing to a better product—you’re losing to a more familiar name.

In incumbent-led markets, you win by attaching your name to one clear market claim—a simple, ownable idea people can repeat after one or two exposures, in their own words.

It becomes a shortcut to understanding your offer, making you easier, and more enjoyable, to talk about. To build a brand that travels, anchor it in a single, memorable claim the market can repeat. Then check the only metric that matters: can people say what you do in their own words?

WORK WITH US

Book an intro call

hello@talkid.co

30 minutes. No preparation required.

Set your own rhythm with prepaid Design Days—dedicated design time, secured in advance. Each Design Day unlocks a full day of deep, uninterrupted focus, scheduled on your terms. Draw on your days quickly for momentum or reserve them for key moments. You get to decide.

Applied to the places that drive pipeline and build consensus in B2B sales cycles:

  • Marketing site

  • Social templates

  • Sales decks

  • Product UI

  • Signage

  • Email

  • Paid ads

  • App store

  • Video / motion

  • Partnerships

  • Docs / PDFs

  • Help center

  • Onboarding flows

  • Templates

  • Dev docs

  • Case studies

  • Thought leadership

  • Product microcopy

Not a brand refresh. A claim-staking system.

One ownable market claim.

A visual identity built around that claim.

Applied across influential surfaces like product messaging, technical story, customer proof, and thought leadership.

Everything portable and repeatable by your team.

Who we are.

Ziv Steinberg works in communications and brand with two decades of experience in information design and digital systems. He builds identity systems, content strategies, and digital experiences that help organizations reach and retain audiences.

https://www.linkedin.com/in/zivsteinberg/

Benjamin Hancock is a senior creative director with work spanning Wieden+Kennedy, R/GA, MediaMonks, and McCann. He brings category-level creative thinking and execution, translating positioning into vibrant visual systems that hold and evolve.

https://www.linkedin.com/in/benjaminhancock/

Frequently Asked Questions

  • It must be vacant—not already owned by a competitor. It must also be specific and defensible, meaning you can back it up and sustain it over time. Broad claims like "better" or "next-gen" don't differentiate. A precise, ownable idea that accounts for both your strengths and your competitors' strengths does.

  • A brand is a channel with limited capacity. Communication works best when it’s efficient—clear signal, minimal redundancy, low noise. Exceed that capacity and you get errors and confusion. The market can only hold one thing per brand. Spread across multiple claims and you own none. One idea, repeated everywhere—that’s how positioning sticks.

  • Not necessarily. We usually start by working within your existing brand system and strengthening what’s already there. If a refresh is the right move, we can absolutely use Design Days to expand your color palette, refine typography, and thoughtfully explore tweaks to your logo and wordmark.

  • Focused and fast, never rushed. When we’re activated, you can immediately expect weekly check-ins and direct collaboration. The work moves quickly because the structure is clear. Throughout the engagement, our team stays embedded with yours. We’re available to answer questions, work through design challenges in real time, and make sure everything we build holds up—consistent, current, and ready to use.

  • The same way we start—by asking your market. Brief research at the outset establishes a baseline. We return to the market to confirm the claim is landing.

  • Recommended base engagement is 17 design days + 17 project days, priced at $42,500.00

    30% deposit due — $14,166.67. Balance invoiced per schedule.

    Flex rate (from one hour) is 2× standard. For most engagements, the base commitment is the better value.

    To learn more: hello@talkid.co

    30 minutes. No preparation required.

    Set your own rhythm with prepaid Design Days—dedicated design time, secured in advance. Each Design Day unlocks a full day of deep, uninterrupted focus, scheduled on your terms. Draw on your days quickly for momentum or reserve them for key moments. You get to decide.