Give your champions a clear position to carry into every conversation.
Start the 17-Day Signal Build
Base Engagement—17 days to launch the first wave of market-facing signals
Built for challengers with an advantage the market has not yet learned to value. Not sure you fit that description? Talk through your stance⌝ with us first.
$42,500
The Market Signal Build turns your overlooked advantage into a new buying priority—shaping a position buyers keep encountering across the market. We define the stance, make the shift in buyer criteria clear, and produce the first wave of high-craft signals.
The stance is defined and made operational.
The new buying priority and evaluation criteria are established.
High-craft signal surfaces are built.
Proof assets and sales narratives are shipped.
First wave deployed across priority surfaces.
The signal system is built for sustained market presence.
A defined build—not another open-ended agency layer.
This is a fixed-scope engagement with clear ownership. It works with your existing brand system and delivers production-ready surfaces—not an abstract strategy document your team has to translate.
Need a single surface first? If you need one surface addressed before a broader Build—such as a key landing page or sales deck—talk through your stance⌝ with us. That conversation helps us decide whether a focused engagement makes sense. If it does, we’ll scope it separately.
Review the engagement
Review the working model and what gets delivered: what’s included, how the Design Days are structured, and where the first wave of market-facing work will be deployed.
Confirm the starting scope
The base engagement starts at 17 Design Days. A 30% non-refundable deposit is due at signing, and all allocated days must be scheduled and used within 12 months of signing.
Sign and schedule
Once the agreement is countersigned and the deposit is received, we’ll schedule your first block of Design Days.
Scope and deliverables
Base engagement
The 17-Day Build covers defining the stance, establishing the new buying priority and evaluation criteria, and producing the first wave of high-craft, market-facing signals across the priority surfaces where buyers form their judgment.
Working rhythm
Design Days can be used in concentrated sprints or scheduled across the engagement window, depending on the urgency and nature of the work. The goal is focused working time without forcing a rigid milestone plan.
Additional production
Standalone production work—photography, video, motion, illustration, and commissioned web development—is scoped and quoted separately. Logo and wordmark redesign are outside the scope; existing marks are adapted for system use, not replaced.
Ownership
Once paid in full, ownership of the final deliverables transfers to you, as set out in the agreement. Talk ID may share completed work in its portfolio unless specific items are excluded in writing.
Term and scope
The engagement begins on the Effective Date and continues until the work is complete and all invoices are paid, unless ended earlier under the agreement. Allocated Design Days must be used within 12 months of the Effective Date.
Fees and billing
The base fee for 17 Design Days is $42,500. A 30% non-refundable deposit is due at signing and reserves your allocation. Remaining fees, along with any approved additional days or blocks, are billed monthly based on Design Days used, subject to the $42,500 minimum fee.
Confidentiality and termination
Both parties agree to protect confidential information, with those obligations continuing after the engagement ends as set out in the agreement. Either party may end the engagement with written notice under the agreement. If Client terminates for convenience—or is treated as having done so under the agreement—Client remains responsible for all fees incurred through termination, including fees for Design Days used, any unpaid balance of the $42,500 Minimum Fee, and any purchased additional block of Design Days.
Want to talk it through first?
A 30-minute conversation about the advantage you’ve built, where it gets lost, and whether the 17-day Build is the right starting point.
30-minute conversation